Kim Robinson Elchim 5000 Da Vinci for Sleek and Silky Hair

Kim Robinson, celebrity hair stylist and owner of kimrobinson Studio in Hong Kong, uses and endorses the Elchim 5000 Da Vinci Ionic hairdryer in his salon. The Elchim 5000 Da Vinci Ionic hairdryer produces high density ions that neutralize unpurified hair to leave it healthier, stronger, and looking smooth and shiny. The Elchim 5000 Da Vinci Ionic hairdryer also reduces drying time by 50% through its negative ion generating system and continuous air flow. The improved design allows for a more contoured sharp to make styling easier and more efficient.

kimrobinson Studio in Hong Kong, an acclaimed one-stop service salon for beauty and glamour, understands that beautiful hair is hair that is healthy, strong, shiny, smooth, and silky to touch. kimrobinson Studio also understands that today’s modern woman is busy with work and social commitments. The Elchim 5000 Da Vinci Ionic hairdryer is the perfect tool to ensure that each client’s hair looks its absolute best in as little time as possible so that clients can get back to their busy lives looking gorgeous and confident.

The kimrobinson Studio stylists work hard with customers to develop a unique hair style that brings out each individual’s inner beauty. With the Elchim 5000 Da Vinci Ionic hairdryer, kimrobinson Studio in Hong Kong continues their tradition of providing women with the very best in beauty.

Learn more about Kim Robinson and his studio at:
http://www.kimrobinson.com/
Or ‘Like’ him on Facebook:
http://www.facebook.com/thisway2beauty
Follow him on Twitter
https://twitter.com/thisway2beauty
And on Sina Weibo
http://t.sina.com.cn/kimrobinson

Blog Your Business To the Top – The Benefits of Blogging

If you are reading this blog post, then you are experiencing the powerful engagement this blog has with you, the reader. PRDA Asia firmly believes in the benefits blogging can bring to your business; be it in reaching new customers, being more visible online, and getting new sales.

Are you still not convinced? Consider these benefits of business blogging.

By blogging you are cementing your reputation as an expert in your field. Through your blog, you can showcase your expertise, experience, and knowledge in your industry and subject matter.

Having a reputation as an industry expert if is especially important in a competitive field. A business blog done well can set you apart from other similar products and services. By blogging on the competencies of your business, you demonstrate the value of what you do compared to your competitors.

Regular content populated on your blog is highly favored by search engines of all kind, including the “Holy Trinity” of Google, Yahoo!, and Bing. With careful exercise of keywords and post titles, your website will rank better in search engine results, driving more new traffic to you, which you can then convert to leads and sales.

Those who have read your blog have a real opportunity to interact with you by leaving comments, liking your post, and sharing it with others. These readers can be your customers, prospects, partners, and suppliers – which is certainly a gold mine!

Over time your blog will start to generate you real, actionable sales leads. With new visitors, better search engine ranking, and clearly demonstrated value, your blogging efforts can the most important sales tool you can possess.

With your blog, you can show exactly how your products and services can solve your customer’s issues. Instead of hard selling and interruption marketing, you create better relationships with your potential customers, which can proven to have a better ROI.

Blogging for your business can be the wisest decision and investment you can make today. The real work starts right now – blog away!

Like our facebook page:
http://www.facebook.com/PRDA.Asia

Or Follow us on Twitter:
http://twitter.com/#!/PRDA_asia

The Edible Arrangements Hong Kong Vision and Mission for Valued Customers

With 1,139 specialty stores around the world, there’s no doubt that Edible Arrangements is a hit among customers who not only love beautifully presented fresh fruit, but also those who value top notch customer service.

 

Edible Arrangements Hong Kong lives by a mission statement that puts customers and their wants as priorities.

 

Presentation of the fruit bouquets is important. The fruit bouquets should give a lasting impression not only to the buyer of the Edible Arrangements fruitquet but also to the receiver.

Quality for valued customers is also part of the vision and mission of Edible Arrangements.

The fruits, chocolates, and other ingredients and materials used for the stunning fruit bouquets will always be fresh and of top quality.

 

And of course, Edible Arrangements Hong Kong aims to provide only the best customer service. By keeping their stores open 7 days a week, offering same day delivery, and answering inquiries and orders promptly, Edible Arrangements shows just how much customers are treated as kings and queens – as they should be.

 

Visit one of Edible Arrangements Hong Kong’s many locations and order a fruitquet today to see why Edible Arrangements customers remain loyal throughout the years. You can also place an order over the phone at 852-2385-0158 or visit them online.

 

Edible Arrangements official website: http://www.ediblearrangements.hk/

Like us on Facebook: https://www.facebook.com/ediblearrangementshk

Or follow us on Twitter: http://twitter.com/ediblearrangehk

What do Tone of Voice and Frankensteins monster have in common? It’s alive!

Tone of Voice (TOV) is an old concept for Brands. PR releases, marketing and advertising campaigns follow strict brand and communication guidelines to ensure consistent presentation to the public. Additionally, with social media, TOV has taken on a higher level of importance. The luxury of pre-conceived topics spoon fed to journalists who are expected to reply days, weeks or months later are gone. Fans now voice their opinion on whatever topic they choose and expect Brands to respond in real time. This is an odd concept for me as I have always rejected the diffusion of responsibility within a faceless company in favour of having one person respond. But today’s social media, like Dr. Frankenstein gave to his monster, has given life to the Brand.

Important guidelines for TOV:

• Corporate culture and brand story should be clearly reflected in TOV
• Fans’ and customers’ way of communicating (use of language, education level, local phrasing) must be considered so the TOV “fits in” with the conversation
• Be consistent — TOV must be documented with guidelines. Inconsistent responses make fans uncomfortable, much like having an acquaintance with mood swings is not fun
• Multiple TOV’s for a brand are acceptable provided they follow guidelines and have purpose. Example:
  • Daily engagement – follow language use of fans, be friendly and engaging
  • Corporate B2B – formal and structured, response is concise using the grown up voice
  • Customer service – empathy and informative, provide direction for solutions

Note for SME’s

Most businesses in the world are small businesses. The TOV on social media usually reflects the business owner and is often managed by them. Please note that we all have good days and bad days, but the message that you post on social media must always reflect your “good days”. When you post on social media, all the world can see and there is no taking it back.

Much success,

Doug

Visit us online: http://www.prda.asia/
Like our facebook page: http://www.facebook.com/PRDA.Asia
Follow us on Twitter: http://twitter.com/#!/PRDA_asia

The art and science of social media writing: Overview

Writing for social media is one of the most demanding of skills. Many assume it is a simple task of writing something clever or funny. If done well it is a complex combination of skills that must come together with concise precision to capture the attention of a reader, communicate value to hold attention and direction to motivate a call to action. This blog is a first in series that will cover important facts about being a good social media writer that will likely touch on:

• Brand story and TOV
• Key word optimisation – SEM and semantic search
• Formatting and length appropriate for different channels
• Psychology of anterior and posterior memory
• Psychology of pattern recognition
• Visuals and their impact on engagement
• Message consistency (write once post many)

First lesson in social media writing is the most difficult for most to embrace: You are not writing for yourself. So simple yet for most an impossible hurdle to overcome. It is important to separate yourself from the Brand. The Brand, next to your fans, is the most important asset. The messages should be consistent with the Tone of Voice (TOV) of the brand and adhere to the Brand story. If you write to please yourself — get a diary! Success is when a Brand communicates well with its fans and the fans respond positively.

Second lesson is that the message writing is not the objective of social media. Most assume that writing clever messages is the primary objective of good social media. It is not. The goal is to target increase brand visibility, provide positive information, reputation management, building fan loyalty, increasing Brand value and converting to sales. Social media messages play a role in accomplishing this, but it is far from the end game.

PRDA has managed hundreds Brands on social media. We have used this experience to develop a proven strategy for social media management.

Visit us online: http://www.prda.asia/
Like our facebook page:
http://www.facebook.com/PRDA.Asia
Or Follow us on Twitter:
http://twitter.com/#!/PRDA_asia

Paul Gerrard Salon Recommends Easy Ways to Dress Up Your Hair

Sometimes, a little hair pampering is all we need to feel like one in a million. Options are plentiful, but at Paul Gerrard we firmly believe that less is more. Dress up your hair for an easy, flashy look with these great tips from our very own hair experts.
Rock that ponytail
A simple ponytail is the easiest, most fuss-free of all ways you could dress up your hair. You can use an elastic band, or wrap it up with hair or a braid. For a little more oomph, try braiding up the sides and add texture on the top.

Bun it up
Ponytails are a great go-to ‘do but can lose their excitement after a while. As the night rolls around, you can always put your hair in a bun – a stylish way to get your hair off your face and out of your eyes. Sport a high ballerina bun for an elegant, sophisticated look, or try a messy bun for a more textured, edgy look.

Accessorize
Headbands can be pristine, practical and chic, even if you have short hair. Slim, flat headbands add a glamorous touch of flair, while chunky details like bows work best with longer hair. A knit headband, when used over bobs and ponytails, looks great when paired with feminine, retro dresses. Add some extra fair to your look by creating some volume at the crown of your head behind the headband. The sky’s the limit when it comes to accessories. Try clipping in a colourful feather for a dramatic look, or stick with a jewelled clip for something classy.

When it comes to dressing up your hair, the limit is your imagination. Have you got any great ideas to share? Let us know in our comments on Facebook or by sending us a tweet on Twitter.

Find out more about beautiful hair on
http://www.paulgerrard.com/
Like us on Facebook
https://www.facebook.com/pages/Paul-Gerrard-Salon/272414839452866
Follow us on Twitter
http://twitter.com/paulgerrardhk