Streamification — the emerging world we live in: Technology

 

 

The world we live, augmented by technology, is increasingly becoming more fluid. Not to long past our lives were blocks of time and activity. The morning paper, lunch with friends, the evening news, a movie night out but that has changed dramatically as all things are available to us most all the time and the way that we interact in this technology enabled world I call Streamification.

“History is obsolete in the humanverse – it is only relevant to technology

as a predictor of the future”

 

I am an observer of human behaviour and technology — it is my fascination. I observe the evolution of human/ tech interaction from a social perspective and it seems clear to me that we are on a quickly evolving path driven by two main forces:

 

• Human behaviour change enabled by technology. Our access to most everything is no longer time bound. We communicate with multimedia capability to friends without restrictions on time, geography or even having ever met. Our lives are an open book, a series of snapshots of our likes, dislikes, passions and idiosyncrasies. We seldom have an exclusive online or offline experience as the interconnectedness of the two coalesce into a single experience.
• Technology changes due to changing human behaviour. This has been long time in the coming as predictive modeling to anticipate desire is the Holy Grail of business, but we have seen it accelerate and morph in recent years largely due to Millennials. Snapchat is revolutionary. This silly app where pictures disappear was based on the premise that we live in the now and history is irrelevant. Our lives are truly a stream of events or periods of “now” being reinforced by the technology we use.

 

AI and bots are the hot topic of the moment. It may have seemed as if they emerged as some “cool” idea that took hold, but necessity is the mother of invention and bots are emerging because of Streamification and the need to cater to the demand of an almost infinite number of unique moments in time.

 

“In the most simple of terms, Streamification is “I want what I want and

I want it now” but it is far more complex and subtle”

 

Whether you talk in terms of customer journey, touchpoints or the uniqueness and spontaneity of the human spirit we each travel a path that is ours but touches so many other. . . everything. It is a stream of moments. Though we do embrace the notion of our own uniqueness, it is with greater precision that AI is able to predict our wants and desires. It is through the power of technology that at anytime we want to reach out, share or buy the expectation that there is a mechanism, whether human or technology, that will provide satisfaction is there and waiting. When you put this in the context of how many of us there are and how unique each of our lives, or Streams, are then it becomes clearer to see that ability to achieve Streamification lies with technology and human input on its design.

 

Much success,

 

Doug

Director

PRDA Asia

Experience Macau with Hotel Royal Macau. Great Savings from Edible Arrangements Hong Kong for Mid-Autumn Festival and Pre-wedding Photos from Mediative Hong Kong in Vienna. PRDA Asia Joins the Workshop for Social Strategy Optimisation.

 

 

Enjoy a fresher Mid-Autumn Festival with Edible Arrangements® Hong Kong

Treat your loved ones to a sweet treat of delicious pineapple dipped in a thin layer of yummy dark chocolate. Add your choice of almonds or coconut and top it off with the word “Autumn” engraved on top for a unique chocolate fruit moon cake!

We have many other bouquets available as well for your celebration. From August 1st – September 28th enjoy a 20% discount on any Mid-Autumn Festival Arrangements above 1500HKD! Enjoy knowing you’ve made a sweet, but healthy choice when you send fresh, high-quality fruit to your loved ones!

 

 

 

 

 

 

 

Share a Selfie with Famous Landmark Only 10 Minutes from Hotel Royal Macau

The Portuguese built many churches in Macau but few are as old as St. Lazarus’ Church, which is located on the Rua de João de Almeida, about four blocks from the front door of Hotel Royal Macau. Walk through the gorgeous Vasco de Gama garden, and up the road to St. Lazarus’ Church, where the religious structure has been since it was built in 1569. Historically, St. Lazarus’ served as the first church in Macau that was meant for Chinese converts. Every guest of Hotel Royal Macau should take advantage of their proximity to this special piece of history, Take a leisurely stroll from our hotel and within 10 minutes walk to Tac Seac Square or St. Lazarus Church. Share a selfie with the “Step Out, Macau” app!
Even closer to Hotel Royal Macau is the Tap Seac Square, in fact, it is just across the street. Tap Seac Square is lined with neoclassical Portuguese architecture that contrasts the modern skyscrapers of Macau’s skyline. The buildings of the square are peppered with archways and painted in rich hues of burgundy and gold. A visit to Tap Seac Square takes Hotel Royal Macau guests back in time, for a taste of how Macau was founded.

 

 

 

 

Limited Time Offer: Mediative Hong Kong Pre-Wedding Photos in Vienna for only 10,000HKD

For memorable pre-wedding photos; you have to snap up this deal today! You’ll enjoy a full day photoshoot with Mediative Hong Kong of highly experienced photographers and lighting experts. Add on transportation, professional makeup to showcase your best features and gorgeous wedding gown for only 10,000HKD! Talk about the deal of a lifetime for the event of a lifetime!

You’ll receive a minimum of 500 professional, gorgeous photos of your special day to savor as the years pass. Cherish sharing your pictures with loved ones and relive memories you’ll enjoy remembering over and over again! As a bonus we’ll share the best kept secret of Europe, Bratislava- a gorgeous background for spectacular photos you’ll love.

 

Mediative Hong Kong photographers are passionate and know how to take that emotion-filled photo at the right time and with the perfect framing. Every photo shares a story. Mediative Hong Kong work with you to tell your love story in your words and with your personality. That’s what makes us special- the ability to connect with our clients and make them shine.

 

 

 

 

 

Revitalise and Optimise your Social Media Outreach

Join Douglas White; a social media expert with over 20 years of digital experience for a 2-Day practical workshop on Social Strategy Optimisation.

 

 

 

 

 

 

 

The workshop will help you reassess your existing strategies and strengthen customer relationships- maximizing sales through social engagement. We’ll explore new social platforms and how to maximize their potential. Enjoy hands-on, interactive learning exercises and take away actionable tools and techniques that will strengthen your brand.

Register online to attend our conference at The Royal Garden in Hong Kong from July 23rd-24th or at Grand Copthorne Waterfront Hotel in Singapore from July 27th-28th.

Find success in social media with PRDA Asia Hong Kong, Asia’s leading social media agency. Led by Douglas White, who has close to 30 years digital experience, PRDA Asia has been in the business for more than 10 years, delivering social media success for clients in English, traditional Chinese and simplified Chinese. PRDA Asia provides a complete solution for social media management including strategy, training, account creation, branded content, publishing, engagement, lead generation, risk management, social CRM, SEO and SEM.

 

 

Elevate your business with GlocalMe, Mediative Hong Kong, Ungert Line Limited and Primasia Asia Hong Kong

 

GlocalMe G2 is the Future of the Telecom Industry

As the creators of the GlocalMe G1; we are now initiating a revolutionary new product; a smart 4G Wi-Fi hotspot perfect for business and leisure world travelers. The GlocalMe G2 Kickstarter will be available shortly; starting July 2015.

Our new hotspot device will turn local 3G and 4G networks into secure Wi-Fi signals in over 100 countries. With GlocalMe G2, you will also find it easier to surf and make online voice calls (VOIP) via the Internet in all these countries.

Similar to our GlocalMe G1 model; users will be able to access the internet at an affordable price and without needing to purchase local SIM cards from the countries you are traveling in. Our technology is all about having easy access to a portable network device- with no worries about high roaming fees from your mobile carrier- as you travel around the globe.

 

 

 

 

Elevate Your Business with High-Quality Portraits from Mediative Hong Kong

The old cliché is that a picture is worth a thousand words. In the modern world, business is increasingly conducted on the internet through websites like LinkedIn, Indeed and Monster. Additionally, a professional reputation on social media is important because access to the content is so easy. Mediative Hong Kong offers the professional photography service to make you look your best online and off.

 

Online profiles are full of words, yet normally only one picture can be posted. That is why it is vital to show your best self in your professional business portrait. A good business portrait should capture your physical beauty and show the type of person you are. At Mediative Hong Kong we have a proven track record of helping our clients look great but what really makes our photographers special is their ability to capture your emotions.

 

 

 

 

 

 

 

 

 

Ungert Line Limited Locates its Warehousing Headquarters in Hong Kong

 

By investing in a Hong Kong warehouse, Ungert Line Limited is showing how more companies are confident about the logistics sector in the area. The Russian company entered Hong Kong in early 2012, and it designs and supports efficient and flexible solutions for products that need temperature and humidity controlled environments.

Ungert Line Limited has been operating an air-conditioned and ultra-modern warehouse in the Tuen Mun city, complete with 24hour security and fire protection since 2014. The temperatures in the warehouse range between 18°C and 22°C, but they can also be adjusted to specific levels within a reasonable range. Humidity level is maintained between 60% and 70%. In addition, the warehouse also has an innovative radio shuttle racking infrastructure to maximise utilisation of space and also speed up the movement of goods.

 

 

 

 

 

Primasia Ensures Compliance with Hong Kong Employers’ Reporting and Return Obligations

 

There is one season that is consistently dreaded around the world and it isn’t summer, winter, spring or fall. The dreaded season is tax season. Filing tax returns in your native country is difficult enough, let alone filing tax returns in a foreign country. If you are in need of accounting or taxation services in Hong Kong, Primasia Corporate Services Limited Hong Kong can help.

Our philosophy is that all Hong Kong businesses should have access to efficient, affordable and straight-forward accounting services. We also believe that the secret to effective accounting is a personalized approach, tailored for each individual client. Primasia Hong Kong offers full compliance with all of your tax reporting and accounting needs. You can read about the number of quality services we offer online here.

 

PRDA Asia Updates Social Sites with Fresh Content Daily

 

Huffington Post, TMZ, and Business Insider represent the top three visited blogs on the internet and each blog has a drastically different niche than the other two. What do the world’s most popular blogs all have in common? For one, they all have fresh and engaging content added every day, which regular readers can count on for the information they need. PRDA Asia wants to give you the chance to execute the same strategy by writing new, original content for your social sites delivered at strategic times.

 

 

Under your watchful eye, PRDA Asia will increase traffic and your business’ visibility with our social media expertise. Each day, PRDA Asia will use your business goals to create a content strategy that we will then incorporate into that day’s content. Our comprehensive service will perform.

 

• Personalized Research
• Image Reformatting
• Content Updates
• Community Building
• Copywriting
• And more

 

In addition to our content writing, you will receive access to PRDA Asia’s full line of social media services. Our goal at PRDA Asia is to help you establish a brand that earns the trust of your clients and followers. One of the best ways to foster trust in the internet age is through engaging and informative activity on social media. PRDA Asia brings years of experience with some of the world’s most recognizable brands.

 

Make the most of your social media strategy by letting PRDA Asia establish your brand. We will consistently update any selected site with fresh content that grabs attention and convinces readers to return. Contact us online today and see what an improvement a daily update can make. The only way to get to the top is with a good strategy.

 

Visit PRDA Asia to find out more!

 

Like PRDA Asia on Facebook: http://www.facebook.com/PRDA.Asia

Tweet PRDA Asia: http://www.twitter.com/PRDA_Asia

Follow PRDA Asia on Pinterest: http://www.pinterest.com/prdaasia

Check PRDA Asia out on LinkedIn: http://www.linkedin.com/company/PRDA

 

 

Get a Report and Competitor Analysis with Valuable Key Metrics for Social Media from PRDA Asia

 

Is the best offense a good defense? Or is the best defense a good offense? The debate has raged for decades through sports, the military, and board games. No matter which side of the debate you fall on, PRDA Asia offers you the leading social media services in Asia so you can be sure that your strategy will have the best offense and the best defense.

To start, PRDA Asia will evaluate your social media strategy across all platforms, identifying strengths and weaknesses. Next, we will coordinate a social media “attack” guaranteed to attract new customers and keep them informed. PRDA Asia has over 10 years of business-specific social media success developing comprehensive plans to increase the visibility and value of our clients.

 

 

 

 

 

 

Defensively, the only way to stay up to date in social media is to pay close attention to the actions of your competitors. PRDA Asia not only evaluates your social media plan, we also evaluate your competitors plans to compare and contrast strategies. This ensures that PRDA Asia creates a unique brand for your business that highlights your goods and services better than your competitors. With PRDA Asia, your social media defense directly translates into offense. Take a look at the different management packages that we offer.

 

Are you ready for the best news? The cost to start with a Facebook performance report from PRDA Asia is absolutely zero. That’s right, we will evaluate the effectiveness of your Facebook page and compare it to your competitor(s) Facebook page(s) at no cost. Our process uses proven techniques to calculate key metrics based on stats so progress can be evaluated and tracked over time. PRDA Asia’s key metrics include:

 

• Percent Performance Calculation
• Percent Growth
• Community Engagement
• Valuation of Worth

 

 

 

 

Famed strategists like Vince Lombardi and Mao Zedong may have disagreed over the relative worth of offensive and defensive strategies, but that is because they didn’t know about PRDA Asia. Give our experts a shout online, on Facebook or over the phone. We think outside the box with our social media services so that our clients don’t have to choose. PRDA Asia gives all clients the best on both sides of the social media ball, to guarantee victory.

 

Visit PRDA Asia to find out more!

 

Like PRDA Asia on Facebook: http://www.facebook.com/PRDA.Asia

Tweet PRDA Asia: http://www.twitter.com/PRDA_Asia

Follow PRDA Asia on Pinterest: http://www.pinterest.com/prdaasia

Check PRDA Asia out on LinkedIn: http://www.linkedin.com/company/PRDA

 

 

Start A Business in China with Primasia Hong Kong. Relieve Stress and Corporate Event at ISO Fit and Sideways Driving Club. Join the Hotel Royal Macau in Raising Environmental Awareness!

Join Hotel Royal Macau in Raising Environmental Awareness for a Greener Tomorrow!

Preserving resources can be as simple as remembering to turn off lights and electronics at home when not in use.  Simple energy saving measures like this help us create a greener city for the next generation!

 

In June 2015, Hotel Royal Macau participated in “Macau Energy Saving Week 2015” and continues to promote awareness this July by switching off the lights from 10pm – midnight every Tuesday. It is our hope this small reminder serves to remind us the importance of energy conservation.

 

Hotel Royal Macau is a luxurious hotel located in the heart of Macau. We are steps from the Colina da Guia; both the highest point in Macau at 94 meters above sea level and a legendary historic landmark that includes the Guia Fortress & Lighthouse.

 

Families enjoy the convenience of sightseeing Macau without the need for a vehicle. Business travelers love having our business district a short stroll from their room. Everyone enjoys our top-notch 5-star service and gorgeous, comfortable rooms that ensure a restful night’s slumber. You’ll find a haven of comfort and serenity with us; in one of Asia’s most exciting cities.

 

 

 

 

 

 

 

 

Primasia Hong Kong Has Been Helping Businesses Set Up in China for Decades

Primasia Corporate Services Limited Hong Kong has the experience, knowledge and relationships to help any business take root in China. You may be surprised by the vastly different business culture in China as compared to the western world. Our job is to mitigate that surprise and handle the difficult issues for you so that you can focus on your business. Learn more about our stellar and bilingual Primasia team by visiting the “About Us” page of our website.

 

Ambitious entrepreneurs, manufacturers, and consultants looking to set up shop in China should contact Primasia today. We have offices throughout China with satellite offices in Paris and Canada. Primasia’s ethical, efficient and bilingual staff around the world is ready to help you take your business to China.

 

 

 

 

You Can Hire or Buy Sideways Driving Club Simulators

Do you love Sideways Driving Club Hong Kong so much that you just want to have a private party at a venue of your choosing? If the answer is a resounding “yes”, than Sideways Driving Club Hong Kong has the solution for you. Sideways Driving Club Hong Kong will bring out their simulators to a party location of your choosing for you to enjoy with your group of friends and family as well as allowing you to book their location for a variety of different parties.

If you are looking for a unique option for a child’s birthday party, offering advanced F1 technologies at prices that are lower than regular karting location. Sideways Driving Club Hong Kong will fully manage the party from start to end. Prizes will be awarded to the top 3 drivers if there are a minimum of 8 drivers, and the results can even be emailed upon request.

 

 

 

ISO Fit Hong Kong Accessories for a Balanced Body  

ISO Fit Hong Kong, established in 1998, is one of the leading choices in Hong Kong for people who are interested in learning Pilates. Through the years, ISO Fit Hong Kongwas able to offer state-of-the-art equipment and comprehensive classes that allow their members to achieve better balance and overall health. As a part of their commitment towards helping Pilates enthusiasts in their routines, they recently introduced two new accessories, which are called Reformer Rocker and Konnector Pulley System, each with the promise of being effective in delivering their respective goals. Because of these new additions to the studio at ISO Fit Hong Kong, you can discover new ways of improving balance and strengthening your body with the help of qualified instructors.

 

Edible Arrangements Hong Kong Has This Irresistible Mother’s Day Promo

 

This is what you’ve all been waiting for – Edible Arrangements® Hong Kong’s Mother’s Day promo! It’s the most awaited offer and Edible Arrangements does not disappoint!

 

Get this – a whopping 20% off of any items included in the Mother’s Day Collection! How neat is that? Just make sure that you include the promo code PICK0020 when you checkout. Visit the official Edible Arrangements® Hong Kong website, go to “Arrangements” then click on “Mother’s Day.”

Having a difficult time in choosing which fresh fruit bouquet to give to Mom? Here are a few ideas:

 

The Best Mother’s Day Gift is, well, the best Mother’s Day gift! This magnificent fruit bouquet is filled with all fresh fruit favorites, including fresh pineapple hearts, and features the MOM heart, made of fresh pineapple dipped in semisweet chocolate with a custom white chocolate heart banner. This extra special arrangement also includes a trio of berries: fresh strawberries, our classic chocolate dipped strawberries, and the artful Swizzle Berries decorated with white drizzle. To top it all off, this pretty gift comes with a Mother’s Day balloon bundle and the custom Berry Loved Bear. Your Mom will truly feel the love!

 

 

 

PRDA Asia Has Tips For You To Become A LinkedIn Power User

LinkedIn is a popular social networking site these days. This is because LinkedIn has evolved from just being a formal, career and business-oriented social networking service to a place where you can manage your professional image and branding to engaging your target audience. Today, LinkedIn is not just for job seekers and recruitment agencies. It now offers a whole lot more services that can be beneficial for your own personal online identity.

 

One of the “statuses” that LinkedIn users should gear for is to become a “Power User.” A LinkedIn Power User can easily land that job, opportunity, business transaction or very important business resource or connection. Find success in social media marketing with PRDA Asia Hong Kong. Led by Douglas White, who has close to 30 years digital experience, PRDA Asia has been in the business for more than 10 years, delivering social media success for clients in English, traditional Chinese and simplified Chinese.

 

 

Be With The “In” Crowd When You Sign Up For A Sideways Driving Club Membership

 

At Sideways Driving Club, you don’t just meet new friends, get to experience what it’s like to drive like a real F1 race car driver and celebrate special occasions in the only virtual simulator center that has the largest selection of tracks. You also get to be with the “in” crowd!

Sideways Driving Club, being the premiere venue for virtual racing in Hong Kong, attracts the right crowd – all bearing the need for speed, all bearing that hunger to harness their driving skills and all happy to engage others in a friendly yet competitive game of virtual racing. And for them to fully experience the magic that only Sideways Driving Club Hong Kong can bring, they all sign up for membership packages!

 

 

 

 

 

 

 

 

Primasia Corporate Services Limited Hong Kong Helps Streamline Your Business To China

Eyeing the Chinese market? Want to streamline your business to China? The wisest strategy is to launch your new venture in Hong Kong, where most, if not all, of the world’s best have satellite offices, where English and Chinese languages meet and where professional experts are.

Primasia Corporate Services Limited Hong Kong can help streamline your business from start to finish. From the ground up, Primasia Hong Kong can assist you in terms of company formation and registration, tax and accounting, trade and payroll and even in the search for nominee directors.

For more than 20 years, numerous businesses have put their trust on Primasia Corporate Services Limited Hong Kong. They offer a straight forward, “no surprises” fee policy and as a recipient of various awards including a Business Advisor Award from HSBC (in recognition of its outstanding performance and services in the industry), you can be sure that they never compromise. They just deliver!

 

PRDA Asia Can Help You Reach The Right Customers

In the world of business today especially with the advent of social media and other digital practices, it is crucial to know your target audience, how to contact or reach that right audience and how to properly communicate with them in such a way that the engagement would result in either sales or partnership. More importantly, it is also crucial to have a partner that knows which tools to use and which community management strategy to employ in order to reach those right customers. In Asia, your best bet is PRDA Asia.

 

PRDA Asia can help you engage with your target market. Using effective demographic targeting strategies, solid community management tools and measures as well as successful monitoring procedures, PRDA Asia is the perfect partner when it comes to social media marketing and other digital efforts.

 

For many years, PRDA Asia has helped countless of companies succeed in the online world. From businesses engaged in the leisure industry to the hospitality industry and even to the toy retail industry, they’ve all trusted PRDA Asia to deliver the goods – and PRDA Asia does just that! Some of the procedures exercised by PRDA Asia including coming up with good messages for branding and positioning the same across multiple sites, geographies and times, setting KPIs as well as tried and tested keyword optimization.

 

Want to know more? Find success in reaching your target customers with PRDA Asia Hong Kong, Asia’s leading social media agency. Visit PRDA Asia to find out more!

 

Like PRDA Asia on Facebook: http://www.facebook.com/PRDA.Asia

Tweet PRDA Asia: http://www.twitter.com/PRDA_Asia

Follow PRDA Asia on Pinterest: http://www.pinterest.com/prdaasia

Check PPRDA Asia out on LinkedIn: http://www.linkedin.com/company/PRDA

Sideways Driving Club simulated F1 racing, Social Media Growth Hack tips, Primasia Corporate Services, Edible Arrangements Fruit on Hong Kong TVB

What’s To Love At Sideways Driving Club Hong Kong? Let’s Count The Ways

These are known facts: Sideways Driving Club is the premiere venue for virtual racing in Hong Kong. The simulators at Sideways Driving Club  are endorsed and used by racing drivers around the world, including real F1 drivers. However, there are more facts about Sideways Driving Club  that truly cement the fact that this is the best choice when it comes to fun and thrill right in the middle of urban Hong Kong.

 

First off, did you know that Sideways Driving Club  has been in Hong Kong for more than 10 years? To be in business for more than a decade – that’s a good sign of stability. Over the years, Sideways Driving Club  has also increased the number of their cars and to date, they now have over 50 cars to offer to patrons, more than any other center in Hong Kong. With that many cars, it also means that they also offer the largest selection of tracks – more than 200. That’s way more than any other sim center in the city. Fifteen (15) people can all race against one another at the same – now this is pretty unique only to Sideways Driving Club . No other simulator center can even offer anything close! And to cap everything off, they have a fully licensed bar and catering. This is part of Sideways Driving Club’s forward thinking especially for valued customers.

 

Tip From PRDA Asia: Better PR Through Growth Hacking

Entrepreneurs know by heart the importance of PR. It can either help make or break a business. PR should be incorporated in just about every business plan or marketing strategy. Undeniably, PR plays an imperative role especially in letting a business succeed and expand. These days, however, with the presence of social media, things have shaken up. PR “gurus” can no longer say they’re the only ones in control. Fierce social media aficionados can already post whatever they want, most of the time without any reason and without any thought of possible repercussions. Moreover, writers don’t just receive press releases and print them verbatim anymore. So what’s the best thing to do? Digital and social media agency PRDA Asia has a tip: growth hacking.

 

PRDA Asia Founder Douglas White explains, “Growth hacking is not true “hacking” in the sense of breaking in where you don’t belong. It’s about maximizing customer growth through process improvement, technology and consumer psychology. Growth hacking is about taking methods that are already known and fully utilizing them and, when lucky, finding new ways to combine them for great effect. The term puts a focus on stepping outside of your comfort zone and learning and using new methods in a smart way.”

 

Primasia Corporate Services Limited Hong Kong Can Help Keep Your Employees Happy

In Hong Kong, one of the tried and tested ways to keep employees happy is to ensure timely payment of their consultancy fees or salaries as well as timely compliance of their reporting obligations to the government.

 

This is where Primasia Corporate Services Limited Hong Kong can help you and your business best. Primasia Hong Kong can assist you with payroll and other accounting related requirements. They can also help you when it comes to contractual terms and other concerns related to employment offers. And if there’s need, they can give advice on disciplinary issues as well as calculation of termination fees.

 

 

 

TVB Jade To Feature Edible Arrangements® Hong Kong’s Stunning Fruit Bouquets

 

Absolutely exciting news! TVB Jade recently visited Edible Arrangements® Hong Kong to shoot a cool, must-watch feature which will be broadcasted on February 20, 2015, 10:30 pm to 11 pm. The video will be showcased during a new program. Who’s as excited as we are?

 

The TVB Jade shoot is truly a great opportunity for loyal (and new!) Edible Arrangements® Hong Kong customers to see what the fruit bouquet masters are up to in time for Valentine’s Day and for the Year of the Goat!

 

Take It From PRDA Asia: Social Media Success Lies On Growth Hacking

Today, more than ever, social media has become not just an extension of people’s lives but actually plays an intrinsic role in people’s lives. It is now imperative to use and understand it really well. Everyone wants to become experts in social media. However, there are actually risks in becoming “gurus” and that the only way to see good, viable results out of using social media is by implementing growth hacking. Allow PRDA Asia explain further.

 

According to digital and social media agency PRDA Asia, becoming the best means people have actually created barriers to success because thinking can inadvertently become siloed. If everyone knows everything, will there still be success and change in the horizon? The answer: growth hacking.

 

PRDA Founder Douglas White explains, “Growth hacking is not true “hacking” in the sense of breaking in where you don’t belong. It’s about maximizing customer growth through process improvement, technology and consumer psychology. Growth hacking is about taking methods that are already known and fully utilizing them and, when lucky, finding new ways to combine them for great effect. The term puts a focus on stepping outside of your comfort zone and learning and using new methods in a smart way.”

 

So how do we implement growth hacking? Douglas White shares these guidelines:

 

1. Lose your ego. Always learn.
2. Redefine the end goal. Because seeing the end result through a fresh lens is critically important.
3. Write once post many. Create multiple versions of the same message and position it across multiple sites, times and geographies.
4. Know your apps. All social-media applications have algorithms running to determine what is going to get pushed into your newsfeed. Each one of these functions differently but has similar characteristics. Figure out which one works best where.
5. The Red thread. One of the most powerful tools for growth hacking is actually the oldest: SEO or keyword optimisation; or as I like to call it “the red thread”.
6. Engagement. This is what sets social media apart from other media. The ability to have a conversation.
7. Know your target demographic. Growth hacking done well does not focus on fan numbers alone. Growth hacking is about targeting the correct customer.
8. Set KPIs and stick to them. Business is business and if you aren’t making money you will soon be out of business.

 

Want to know more? Find success in social media marketing with PRDA Asia Hong Kong, Asia’s leading social media agency. Visit PRDA Asia to find out more!

 

Like PRDA Asia on Facebook: http://www.facebook.com/PRDA.Asia

Tweet PRDA Asia: http://www.twitter.com/PRDA_Asia

Follow PRDA Asia on Pinterest: http://www.pinterest.com/prdaasia

Check PPRDA Asia out on LinkedIn: http://www.linkedin.com/company/PRDA